It's not hard to see why Eurovision — established by the European Broadcasting Union during the Cold War era to promote international goodwill — resonates deeply with Adams. Notwithstanding its glitzy excesses, Eurovision affirms LGBTQ visibility and provides an inclusive, if at times chaotic, forum for both propaganda and resistance — despite its ostensible ban on songs with political messages. Eligibility standards regarding national identity and geographic location have been construed broadly to benefit countries with sparse population and/or lesser visibility — thus a non-resident artist can be invited to perform with any qualified ensemble from a participating country. Contestants can perform in English, or in any actual, as well as invented, language.
Wild Dances hits shelves May 9, the same day as the launch of Eurovision 2023 in
Liverpool, as the United Kingdom has been chosen to host the competition on behalf of war-ravaged Ukraine, which won the 2022 contest.